Media, Interaction & Technology
People | Projects | Publications | Teaching | About
[email protected]


    Our research focuses on the creation,
    consumption, and distribution of all kinds of
    digital media formats and digital media art by
    amateurs and professionals.

    We analyze social and cultural aspects of
    human-computer interaction, human-media
    interaction, and interactions of individuals
    about digital media and technology.

    We are interested in understanding people’s
    practices and strategies in using digital
    technology to create, consume, and distribute
    digital media artifacts.




Collaborators & Friends

Huilian (Sophie) Qiu

PhD student
[email protected]


Axel Schmidt

Head of Project “Multimodal Interaction”
Leibnitz Institute for the German Language 
Mannheim, Germany


Ulla Autenrieth

Institute for Multimedia Production
University of Applied Sciences
Graubünden, Switzerland

Yiluo (Fernie) Qin

MA student
Electrical and Computer Engineering
[email protected]  


Elke Schlote

Institute for Educational Sciences
University of Basel, Switzerland






Crystal Li

REU 2021, University of Pittsburgh
[email protected]

Project: “Digital Well-Being and User
Experiences on TikTok” [Poster]

Maya De Los Santos

REU 2021, Northeastern University
[email protected]

Project: “User Perception of Privacy
on TikTok” [Poster] [Slides]





Research Project: Short-Video Apps

What are the strategies and practices of TikTok users in creating and sharing short-form videos?
Due to social isolation in times of COVID-19, people increasingly engage in video consumption and creation on TikTok. Many TikTok videos and challenges address these changed social circumstances. In this project, we look at social media communication, consumption, and creation on TikTok in general and in relation to social distancing.

How does TikTok users’ understanding of the algorithm influence their video creation?
The short-form video app TikTok is characterized by content-based interactions that largely depend on individually customized video feeds curated by the app’s recommendation algorithm. Algorithms are generally invisible mechanisms within socio-technical systems that can influence how we perceive online and offline reality, and how we interact with each other.

How are news providers using short-video apps?

Social media services experience increased significance as news aggregators and providers.
A main reason is younger audiences turning to non-linear online and on demand services and traditional media broadcasters moving to social media apps to appeal to digital native audiences.
In this project, we use the example of TikTok to analyze how news providers present and adapt content to new digital short-video platforms.

Research Project: Digital Inclusion

How can we include marginalized youths into video-based activism and communities?
Short-form video creation and communication poses new opportunities for marginalized youths and communities to participate in everyday social activism based on their lived experiences. In this project, we plan to design an online platform to host short-form video competitions to give marginalized youths a forum to connect, learn, and be creative. We want to better understand creative practices and socialization around short-form videos.

Video Annotation Tools

Audiovisual media artifacts, such as music videos or YouTube clips, are a major means for students of all ages and grades to develop digital media literacy as they are part of their everyday life.
Educational tools need to provide the right analytical features, but also need to fit into time and data management, and easily allow for peer collaboration and teacher-student interaction.

TRAVIS GO is an app for collaborative video annotation that provides key didactic features, such as tagging, commenting, and live collaboration.


Publications & Talks

Daniel Klug, Yiluo Qin, Morgan Evans, and Geoff Kaufman. 2021. Trick and Please. A Mixed-Method Study On User Assumptions About the TikTok Algorithm. In 13th ACM Web Science Conference 2021 (WebSci ’21), June 21–25, 2021, Virtual Event, United Kingdom. ACM, New York, NY, USA, 13 pages. (PDF)

Daniel Le Compte, Daniel Klug. 2021. “It’s Viral!” A Study of the Behaviors, Practices, and Motivations of TikTok Social Activists. ArXiv preprint arXiv:2106.08813. (PDF)

Huilian Sophie Qiu, Daniel Klug. 2021 (October). Motivations and Expectations for Virtual Gift-Giving in Douyin Livestreams. Paper presented at AoIR 2021: The 22nd Annual Conference of the Association of Internet Researchers. Virtual Event: AoIR. Retrieved from (preprint)

Daniel Klug, Elke Schlote. 2021. Designing a Web Application for Simple and Collaborative Video Annotation That Meets Teaching Routines and Educational Requirements. In Proceedings of the 19th European Conference on Computer-Supported Cooperative Work. European Society for Socially Embedded Technologies (EUSSET), ISSN2510-2591. doi:10.18420/ecscw2021_ep15. (PDF)

Daniel Klug. 2020. “Jump in and be part of the fun”. How News Providers Use and Adapt to TikTok. Paper presented at Midwest Popular Culture Association/Midwest American Culture Association Annual Conference (MPCA/ACA), Minneapolis (virtual), Oct. 1–4, 2020. (PDF)

Daniel Klug. 2020. “It took me almost 30 minutes to practice this”. Performance and Production Practices in Dance Challenge Videos on TikTok. NCA 106th Annual Convention: Communication at the Crossroads. Virtual Event. November 19 – 22, 2020. arXiv preprint arXiv:2008.13040. (PDF)




Research Projects – Poster

Maya De Los Santos. 2021. User Perception of Privacy on TikTok (Poster)[Slides]

Crystal Li. 2021. Digital Well-Being and User Experience on TikTok (Poster)




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